Courses
A practical course for entrepreneurs: the free and paid AI tools that replace the team you don't have yet — shown step by step on real business tasks, not tech demos.
The full course — coming fall 2026
Work Faster with AI — No Team Required follows the founder journey I'm presenting at UCalgary's Hunter Hub this November: research, brand, content, search, analytics, sales. Each module is a real task, done faster with AI.
01
The tool landscape in plain language: what ChatGPT, Claude, Perplexity and Gemini each do best, when the free tier is genuinely enough, and the prompting basics that make everything else work.
ChatGPT · Claude · Perplexity · Gemini — all free tiers
02
Build customer personas with ChatGPT, run competitor and market research with Perplexity, and mine competitor reviews for the gaps your value proposition should fill.
ChatGPT · Perplexity · paid tiers only where they earn it
03
Brand messaging, storytelling and visuals without a designer: emails, product descriptions and social captions in your voice — plus the prompts that stop AI from sounding like AI.
Canva AI · ChatGPT/Claude · CapCut
04
The basics of getting recommended — by Google and by ChatGPT. What AI search means for a small business, from someone who does this for clients every day.
Search Console · Perplexity · AI-visibility basics
05
Measure what matters and hand off the busywork: the metrics that actually guide decisions, meeting notes that write themselves, and simple automations connecting your tools.
Google Analytics · Fireflies/Otter · Zapier/Make
06
Turn interest into paying customers: AI-drafted outreach that stays human, then assemble your personal toolkit and a one-page workflow for your business. You leave with a system, not a list.
Capstone — your stack, your workflow
One-time price, lifetime access — you pay once and the course is yours to revisit whenever you need it. The waitlist gets founder pricing.
Join the waitlistNo spam — one email when doors open.
Who it's for
Why me
I worked as an engineer for 10 years, and I've spent the last 10 in digital marketing — now running my own consultancy. I've taught founders at UCalgary's Hunter Hub — a mini-class on digital marketing and sales — and this November 25 I'm back to present this AI course. I also volunteer as a business mentor to student founders at the Haskayne School of Business. Everything in this course comes from my day-to-day work — the same tools I use in my own business.
Questions
No. The course marks every tool free or paid, and free tiers cover most of it. Where paying is worth it, I say so — and where it isn't, I say that too.
Lifetime — you pay once and keep access. If I improve the course down the road, you get the improved version at no extra cost.
Perfect — that's who this is for. Every lesson is click-by-click on a real business task.
Join the waitlist and be first in when the course opens — at the best price it will ever be.